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We are building a Community of Managed Services Providers and Solution Providers who can use MSPSN as the foundation from which they can communicate, collaborate, and work together on a world wide scale. This is a Solution Provider led effort which when fully realized will create a global SMB Community to collectively overcome some of the barriers to growth that the SMB Solution Provider has so that we can help each other scale quickly, easily and profitably.

The concept is simple, but powerful. Many of our vendors and distributors are creating programs for us – the Channel. They are creating networks and Communities for their partners, but no one is providing a truly comprehensive solution to our SMB Solution Provider pains.  As vendors and distributors move forward with their programs and communities, the problem is that all of these entities are focused solely on selling more of their own product(s)/services.  This can be their only goal. This is not evil, sick or wrong.  It just is what it is.  So, they try to help their partners grow by providing sales training, product training, marketing training, etc., but they really can only invest so much in providing their partners with business model support because software or product development is what they “do.” Each vendor can provide a piece to the SMB Solution Provider business model puzzle, but they cannot provide the total Channel a comprehensive support model each by themselves.

So how do we fill this gap?  I believe the answer to this problem is a Solution Provider lead effort to build a Global Community where we can share best practices, solutions, etc.  There is power in this concept that no individual vendor has been able to tap into, nor will they.

Historically, the Managed Services Provider or Solution Provider has really only had one option to provide for scale which was to join a Franchise system. The Channel is responding in this way again with the evolution of Managed Services. Every IT Franchise is creating an MSP solution model for their franchisees as a solution to the small Solution Provider scale problem. It is the goal of MSPSN to provide the infrastructure so the SMB Community can work, share, and collaborate on building their businesses with the ultimate goal of providing us all the ability to s cale to compete without joining a franchise system or buying into a single brand of some sort. Through MSPSN we really can create a global SMB Community.

The basic business model here is part Franchise, part Channel (Frannel).  It’s a new way of looking at the Managed Services Provider and Solution Provider Community.  The core concept is to provide a business model to MSPSN members from which they can grow their own businesses, but not truly a Franchise in licensing or branding.  Most will never buy into a Franchise even though the Managed Services Provider and Solution Provider need to evolve their business models quickly to compete, and we need a certain amount of infrastructure to scale.  So, part of the vision here is to bring the business model and service delivery system infrastructure to the MSPSN Community that will allow them to grow their businesses by picking and choosing what they need in a cafeteria style format to augment their business model to compete.  Just like a Franchise.

If you are familiar with the Franchise business model concept, the first thing a Franchisor has to do is create the SDS (Service Delivery System).  This is the mechanism, the infrastructure by which the Franchisor provides services to the Franchisee.  What MSPSN is, is the Service Delivery System for its members.  Again, part Franchise concept, part Channel.  So, MSPSN includes business model training, sales support, marketing support, group buying power, fulfillment services, and a global Community to collaborate with for support and solution delivery.

At the same time MSPSN is building a strong Channel (this is where the vendors, distributors, manufacturers come into play).  For example, simple concept here, what if we had 3000 small Solution Providers who were doing $10,000 per month through the MSPSN with any particular vendor?  Would that vendor pay attention?  Would they give a better discount?  Sure. We have to answer the vendor’s questions though, “What’s in it for me?” So MSPSN provides a single point of contact for the vendor to deal with thousands of small resellers.  This solves the largest pain vendors have in selling into their SMB Channel. Pain solved for both the reseller and the vendor.

The benefit to the small solution Provider in becoming part of the MSPSN Community is the ability to scale to compete.  The benefit to the vendor is one point of contact to manage their SMB Channel Partners. This is why MSPSN exists, to build a global Community to collaborate with for support and solution delivery.

We hope you share this vision with us and will join the MSPSN Community to help our Channel grow, and ultimately scale to compete in this ever changing IT landscape.

Sincerely,

Amy Luby
Founder & CEO, MSP Services Network
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